Strategic Marketing
Turning complex, nuanced offerings into clear, compelling messaging that converts.
Strategic marketing services
Marketing messaging
Whether an individual campaign or the value proposition for an entire service line, messaging is at the heart of all successful marketing.
Messaging development: By combining a top-down and bottoms-up approach, I can help your team craft a compelling value proposition and articulate it across channels and media.
Messaging governance: I help establish processes, playbooks, and audit procedures to keep messaging aligned within complex org structures.
Sales messaging
The best marketing messaging is nothing without its sales counterpart, but sales messaging is often more complex and variable than marketing.
Sales pitch architecture: I help turn complex approaches, value propositions and implementation processes into clear, well structured messaging.
Sales content writing: I work with sales and marketing teams to create tailored leave-behinds, enablement materials, pitch decks, sequences, etc. that uphold the appropriate messaging.
Customer marketing
Customer relationships are at the heart of every business’s success, but effective customer marketing can be complex.
Customer lifecycle marketing strategy: I work with cross-functional teams to define the customer lifecycle, conduct a gap analysis on materials and messaging, design the ideal customer marketing programme, and recommending phased rollouts based on business goals.
Cross sell strategies: I work with sales, marketing and product teams to define holistic, multichannel marketing and sales strategies (including nurture automations, ABM, and more).
“Whatever it is, the way you tell your story online can make all the difference.”