Corporate education

Teaching your leaders and their teams the art and science of effective storytelling.

Storytelling bootcamp: In these workshops, I guide teams through the core principles of storytelling, the science of effective written communication, and practical examples and exercises to bring the knowledge to life. This can be delivered as a one-off workshop or as a series; series delivery includes feedback and can integrate with campaign topics and timelines.
Messaging webinars: once your messaging has been defined, I can partner with your team to create a presentation that explains the reasons for and outlines the rules of your new guidelines. This can then be delivered by your team or by me.

Messaging gap analysis & stress test: Depending on how well developed your brand and message guidelines are — whether for specific campaigns, service lines, or the business as a whole — I can review existing messaging, recommend areas for improvement and addition, and present objections to help you refine the messaging and make it more effective.
Messaging governance: I can partner with your team to audit and review new content, assess for messaging adherence, and recommend corrections or compliance measures.

Virtual Head of Copy: If your marketing team needs a bit of coaching and strategic guidance, I can partner with them (either the team as a whole or team leaders specifically) to develop strategies, set objectives, review content and performance, and hone messaging.
SME coaching: Your subject matter expert relationships are critical for your content team, but it takes experience (both business and technical) to facilitate knowledge downloads and cultivate content participation. I can either work with your team to interview SMEs and develop the collaboration strategy, or with the SMEs directly to generate insights and content.

“Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source