Pigment knowledge base content

Whilst the technical teams were managing the documentation within the knowledge base, Pigment’s clients were requesting some strategic content within the community, especially around best practices, change management/adoption, and ROI.

This work was completed as part of a FTE contract with Pigment as their Customer Content Manager. Not all knowledge base content was written by me, so only the links in the results section should be referenced.

• Interviewing customers to determine what topics would be most prescient

• Consulting with customer success and solution architect teams to understand best practices

• Liaising with technical teams for vocabulary and examples

• Article copywriting

• Process management

A number of successful customer marketing campaigns were launched with the new content, with multiple customers reporting a direct impact on adoption:

• End user onboarding

• ROI calculation

• Investor dashboard best practices

• Change management best practices

• Data best practices (ghostwritten)