Pigment customer case studies

FinTech startup Pigment (series C at time of work) wanted to highlight the success their customer base was seeing with their planning platform. The assignment was to interview key contacts at customer accounts and craft web articles that articulated value and quantified impact without being too specific, as use cases were often sensitive matters like workforce planning and revenue planning.

This work was completed as part of a FTE contract with Pigment as their Customer Content Manager. Not all case studies on the Pigment website were written by me, so only the links in the results section should be referenced.

• Studying customer use cases to craft questions and determine story angles

• Interviewed key users and sponsors, including senior leaders

• Article copywriting

• Process management

The number and quality of case studies improved, especially in regard to quantified impact of the solution. The following case studies can be used as references:

• IDKIDS

• Ankorstore

• Algolia