Forvis Mazars Cybersecurity Report 2024

  • Cybersecurity was identified as a top priority for the global marketing team. The campaign centred on a flagship report and included other content to promote it. Whilst the full campaign would take the entire year, the report itself and the immediate surrounding content needed to be a timely piece of thought leadership.

    Whilst the overall brief was provided, a key requirement was to be able to interview the SMEs and use those insights to craft the messaging and structure the content. It was also my responsibility to suggest the topics for the articles in the wraparound campaign.

    • Report copywriting (thought leadership)

    • Landing page copywriting

    • Social copywriting

    • Article copywriting x11 (thought leadership)

    • SME interviews (internal partners and specialists)

    • Additional research

    Timeline: 2 months initial campaign, 1 year wraparound campaign

  • The initial report launch saw more than twice the engagement rate as usual on organic channels. More cyber-related work was commissioned, both for the wraparound campaign and for localised content to support country teams.

    “It is a pleasure to work with you all because of the proactivity and professionalism!” - Forvis Mazars partner, Netherlands