UK-based content writer & strategic marketer crafting compelling stories from complex topics
Services
Strategic marketing
A strong, clear value proposition is at the core of every successful campaign. I help marketing, sales and service line teams develop their messaging, create value collateral, and develop strategies for growing and retaining customer relationships, both for individual campaigns and for service lines as a whole.
Content writing
Thought leadership and conversion aren’t mutually exclusive; the best content contributes to both. My extensive experience in tech, finance, and more has given me the skills to craft compelling stories from complex and technical topics, whether long form or short form, no matter the subject.
Corporate education
Whilst many teams prefer to keep content generation in-house, this strategy is only as effective as those teams are skilled at storytelling. Whether on an ongoing basis or as a one-off knowledge download, I help teams level up their narrative skills and tackle complex content with confidence.
Recent work
Recent work
Global Private Equity Report for Forvis Mazars
Data analysis, client and partner interviews, and copywriting for the inaugural Global Private Equity Report for global professional services firm Forvis Mazars
Professional word nerd
After growing up between North and South Carolina and earning a degree in Technical Writing, I moved to Atlanta to start my marketing career. In the decade and a half (eek!) since then, I’ve moved to the UK, become a published romance author, and worked for countless tech and consulting companies (via agencies and in house) to tell their stories and find their audiences. Now I get to work directly with my dream clients to develop their messaging and processes and execute their content strategies as a copywriter and strategic marketer.
“Whatever it is, the way you tell your story online can make all the difference.”